Tuesday, August 11, 2009

Flash Mob Dance at Mall of Asia

Last Saturday I was invited to attend an event by Jollibee at Mall of Asia and since I wanted to be a mall rat for that day I decided to go. I had no idea what to expect when they said that we should just go to Haagen Dazs near the Atrium area. There was no set-up at the activity area so we thought it was going to be a mob scene. So we ate yummy ice cream and waited.

It was more than a mob scene, watch this -

A very interesting way to market Jollibee virally don't you think? I thought there was just going to be a few kids dancing and was totally surprised with the number of kids dancing to different tunes. Three hundred teens converged to do the 4-minute dance number choreographed by Whiplash and directed by Mark Reyes. The short "show" was indeed amazing to watch :)

You may also want to check out -
Haagen Dagz (the yummy ice cream we had)


  1. Anonymous8:02 PM

    That's awesome. What time was it? We were there and didn't even heard or witnessed it!

    I'll call it simply as an organized mob dance tho ;) At least according to Wikipedia and their sources :p ->

  2. parang improv everywhere lang...

  3. yan ang marketing!

    kesa sa tuturuan ng maling spelling ang mga bata hehe...

    saw one like this at youtube, inadapt na rin pala ng jollibee... ang sarap panoorin kasi ang dami nila

    thanks for sharing!

  4. Anonymous12:49 AM


  5. This is similar to the T-mobile mob dance commercial that I saw on YouTube. It's fun to watch.

  6. A flash mob (or flashmob)[1] is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.[2][3][4][5][6][7] The term is generally not applied to events organized by public relations firms or as publicity stunts.[8][4]

    (what can i say? im not impressed with this marketing gimmick.)