In the corporate world though attending trade shows could be a drag, especially if you’re marketing a product that you are not passionate about (and basically you’ll really hate it if you’re not passionate about your job). I used to be a product manager and I had to trickle down my enthusiasm to my staff in order to meet my goals (and break-even!). Believe me, my boss was soooo strict and I had to make sure that the money that we spent would come back. I didn’t want to get beaten to death, so I made sure that I had fun and my staff had a fabulous time.
I’m kinda stuck in another trade show right now. It’s just me and my lovely laptop. Forgot to bring a book, so I have to entertain myself by blogging offline (no wifi here!) and reminiscing what I used to do with my staff. And these are what I remember:
(1) Eat. A lot. Make your staff happy by feeding them right. Hungry soldiers won’t win you a war.
(2) Be happy. No matter how boring things get, happy thoughts would keep you awake.
(3) Know your goals. I know there are times that you’d be quite lazy to mingle with clients or co-exhibitors. It’s a fact. But knowing your goals for joining will push you to meet it. There’s no replacement for the warm, fuzzy feeling of success.
(4) Be alert. Don’t a judge a book by its cover. The little mousy nerdy person asking you stuff may be your next big client.
(5) Be friendly. There would be annoying nuisances, stalkers and what-have-you, but being masungit won’t get you anywhere.
Hohumm. I miss my colleagues especially Dave, Jap, Ruth, Eugene and Haydee. We used to have a helluva lot of fun before. I hope they’re doing great.
Make sure you’re trade show participation breaks even. Head on over to Stitching as I reveal the secrets to profiting from your trade show participation.