Thursday, February 15, 2007

Video Ads in Taxi Cabs

I got on a taxi today with Jomar after my stint at the E-Services Philippines trade show at the EDSA Shangri-la Hotel (it's until tomorrow, so come and visit me at the booth!) and I was really surprised to see a monitor installed in-between the driver's and passenger's seat!

Ever the curious person, I then asked the manong driver if they were now accepting placements for video ads in the taxi. He said they were now accepting ads, but he didn't have an idea how much it was. It was a nice ride home with Josh Groban's new music video (too bad Jomar had to get off at Boni, he missed the tips on how to avoid mandurukots!).

Hmmm... that's one thing taxi cabs in Singapore don't have.