It's no easy feat to create advertising campaigns. I don't envy the work being done by advertising agencies. What I'm jealous though of is their talent! I can be creative at times, but I can definitely not cal it up anytime to create campaigns, much less ad copy. And that's why I never worked in an advertising agency, but most of my friends (even my best friend!) are now either creative directors or fun, fab copywriters. I fumble a lot with words that's why.
I remember my boss used to lock me up in my room just to create copy (we did a lot of in-house ads before) and I basically abhorred it coz my muse isn't up to the pressure and she usually runs away whenever that happens. I'd say then that I certainly enjoyed being the client and getting cared for during shoots (even though sometimes I got dragged to be an extra!). Creating a tri-media and below-the-line advertising campaign is no mean feat and life is definitely easier when you have a really great ad agency working with you. And the icing on the cake would be winning in the Araw Awards held during the Advertising Congress.
Quite a number of companies are doing online advertising campaigns already. There are quite a number of interesting ones - like the Shrek Youtube videos that HP did to push their laptops (it's somewhere here in my blog) or even Happyslip's video on her love for Mac can be considered an online advertising campaign (I'm not sure if she was paid for it though). It's a good thing that we now have the Internet and Mobile Marketing Association of the Philippines (IMMAP) catering to this side of media. A really great and good sign that times are changing.
Have you seen an interesting online or mobile ad campaign? Submit an entry to the Boomerang Awards: the 1st Internet and Mobile Marketing Awards.
I started writing when I was 8. My mom got me a journal where I could rant (prob so I won't be an annoying brat). I stopped writing for 8 years until the pen and then later on the keyboard called on me again. I blog because I like writing and that's just about it. Hope you get inspired though... Bite the apple!
Showing posts with label IMMAP. Show all posts
Showing posts with label IMMAP. Show all posts
Tuesday, July 24, 2007
Saturday, June 23, 2007
Crazy Week for Crazy Me, As Usual
Things have been so crazy the past few days! I had speaking engagements almost everyday and lots of back-end stuff I needed to work on and if you noticed through my Twitter, I'm an all day, all night person. But! BUT! I still managed to have a teenie-weenie bit of a social life. I still have a life! Yehey!
This week's rundown:
No! I didn't get engaged! That's my hand though trying out a 50K engagement ring. I accompanied a friend to the Bridal Expo: Perfect Beginnings at the PICC Forum last Sunday and he wanted to take a photo of the ring for his fiance. More about this coming in The Twisted Wedding Planner (I got blog backlog!).
Merienda-dinner at the Chocolate Kiss (it's not just a dating place!) in UP Diliman after a Digitalfilipino workshop for its website awards winners. I had yummy, yummy food and crazy conversation with John, The Macalua, Jay, Charlie (still can't imagine you reading Cosmo! tsk tsk tsk!), Reggie and Janette (not in photo). I think there's something about the iced tea at Chocolate Kiss... we had a very lively discussion on why guys should read Cosmopolitan!
In the evening I tagged along with Jay to attend a Unisilver event. Why oh why would I do this? Because Sam Milby was there! It was quite a challenge to get a proper photo of him - check out the photos above or here to see how I tried to outperform the media photographers just to get a decent photo of him. He was so cute even though he looked puyat.
When I got home that night I announced the Taste Asia Bloggers Food Fest. We have about 150 sign-ups for it already! It's just a bit on hold for more sign-ups right now and I'm trying to suade the sponsor to allow more people to come (was supposed to be originally only for 100 bloggers). Check if your coordinator included you here. Google Docs & Spreadsheets came in really handy for me for this event! Check out the food here.
And the rest of the week was a whirlwind of activities (like IMMAP and other crazier stuff)! Check out Sasha's talk on niche blogging. Too bad my camera went low batt and I wasn't able to video Jayvee's very interesting and lively talk on business blogging and online reputation management.
By Thursday I was already so tired and missed badminton with the BOB! Aaarggh! I'll miss it again next week coz I'll be heading off to Cebu and Davao! Hopefully to meet more bloggers in the area as well!!! Did you guys know they're going to have a Mindanao Bloggers Summit in October? These guys (like Blogie, Andrew, Honey and Marc J.) are just simply great! Too bad I missed the Cagayan de Oro ICT event!
And, of course, not to forget, my handful just became more of a handful by turning 13! Sniff sniff.
Crazier week ahead next week! Going back to sleep now! Zzzzzz...
This week's rundown:
No! I didn't get engaged! That's my hand though trying out a 50K engagement ring. I accompanied a friend to the Bridal Expo: Perfect Beginnings at the PICC Forum last Sunday and he wanted to take a photo of the ring for his fiance. More about this coming in The Twisted Wedding Planner (I got blog backlog!).
Merienda-dinner at the Chocolate Kiss (it's not just a dating place!) in UP Diliman after a Digitalfilipino workshop for its website awards winners. I had yummy, yummy food and crazy conversation with John, The Macalua, Jay, Charlie (still can't imagine you reading Cosmo! tsk tsk tsk!), Reggie and Janette (not in photo). I think there's something about the iced tea at Chocolate Kiss... we had a very lively discussion on why guys should read Cosmopolitan!
In the evening I tagged along with Jay to attend a Unisilver event. Why oh why would I do this? Because Sam Milby was there! It was quite a challenge to get a proper photo of him - check out the photos above or here to see how I tried to outperform the media photographers just to get a decent photo of him. He was so cute even though he looked puyat.
When I got home that night I announced the Taste Asia Bloggers Food Fest. We have about 150 sign-ups for it already! It's just a bit on hold for more sign-ups right now and I'm trying to suade the sponsor to allow more people to come (was supposed to be originally only for 100 bloggers). Check if your coordinator included you here. Google Docs & Spreadsheets came in really handy for me for this event! Check out the food here.
And the rest of the week was a whirlwind of activities (like IMMAP and other crazier stuff)! Check out Sasha's talk on niche blogging. Too bad my camera went low batt and I wasn't able to video Jayvee's very interesting and lively talk on business blogging and online reputation management.
By Thursday I was already so tired and missed badminton with the BOB! Aaarggh! I'll miss it again next week coz I'll be heading off to Cebu and Davao! Hopefully to meet more bloggers in the area as well!!! Did you guys know they're going to have a Mindanao Bloggers Summit in October? These guys (like Blogie, Andrew, Honey and Marc J.) are just simply great! Too bad I missed the Cagayan de Oro ICT event!
And, of course, not to forget, my handful just became more of a handful by turning 13! Sniff sniff.
Crazier week ahead next week! Going back to sleep now! Zzzzzz...
Sunday, February 25, 2007
E-Services Philippines, Christian Bautista, IMMAP Induction, PTTC Seminar, SEO Ituloy-Angsulong Awards Night, High School Musical and a Party!
Whew! It's been a really busy month! By Sunday afternoon I just basically conked out already.
I've been on the run, online and offline the whole week and a half. And because of that my muse ran away after I blogged about the Google job openings.
A rundown:
(1) E-Services Philippines (February 15 & 16)
It's been a long time since I actually stayed in a booth for an event. I used to handle the events at DPC Yellow Pages, but I gave it up because my boss asked me if there was something I wanted to delegate to someone else. Since events do take a lot of time and effort I gave it up so I could concentrate on doing other nerdy stuff. And so I found myself lugging away my red luggage bag and the banner stand an hour before opening time. And so, there I was, for 2 days holding the fort all by myself. Thank God some Google Advertising Professionals dropped by. Thanks also to Donald and Jay for lunch! And Ely and Jay for helping me with my stuff during egress.
(2) Christian Bautista Sings Josh Groban (February 16)
After the show and some kwentuhan with Ely, Jay and I proceeded to the Josh Groban "Awake" album launch. I was again a "PA" and enjoyed watching Christian Bautista render Josh Groban songs. Check out this video.
(3) Internet and Mobile Marketing Association (IMMAP)
Attended the IMMAP general membership meeting where I was inducated as an associate member. I didn't really know which committee to join. Mon Duremdes wanted me in the membership and meetings committee, while Mike Palacios wanted me to join him in education and research, I wanted to sign up under Manny's annual conference and awards committee, but after fixing up the membership list I saw there were a lot of volunteers already. So I signed up in 2 committees: membership and meetings (quite easy to do) and education and research (ahhh a challenge!). Anyhoo, IMMAP's got loads of planned activities. Abangan!
(4) Putting Your Business Online Seminar (PTTC)
It is always a joy for me to give seminars, even though I'm bulol most of the time and I feel I talk a mile a minute (and hopefully my audience does pick up something)... well it's something I enjoy. Thanks to Jeffrey Gumasing of the Philippine Trade Training Center for inviting me. Sa uulitin!
(5) SEO Philippines Ituloy-Angsulong Awards Night and Abe's Birthday Bash
Something really funny happened on my way to Metrowalk. I found it strange that the cab driver spoke in English. I thought he was just sowsi, so I replied to him in English as well. When we were going down the bridge near Metrowalk I commented, "Haaay salamat nakarating din!" (traffic was sooo heavy!). And then he laughed out loud and said he thought I was pure Chinese because I was wearing a cheongsam shirt. Now I understand why I'm always mistaken to be Singaporean/Malay.
Anyway, good thing I left a bit early. It took me an hour and a half from Paranaque to get to Metrowalk. Upon arrival some bloggers, Jayvee, Gail and Marc etc. were already there looking for a table at Starbucks. They were there to do some planning for the Philippine Blog Awards. I was surprised by Jun's arrival. He flew in just to attend the Ituloy-Angsulong awards night. I hang-out for a while until Marc asked me to go up to Phi Bar since the program was about to start.
I saw a lot of familiar faces during the event. Janette and Abby joined me at my table, Jun and Dennis, both from Davao, Zaldy and Marhil who I met during the Blog Parteeh, Gwen, Ely (as host), Eli (from EYP days) and Jill showed up with her Yehey goodies. And finally meeting some people in person, Benj and Mike. Marc then awarded about PhP300,000 worth of prizes. The evening was made more interesting with games like the Best Pick Up Line (congrats Benj for the "Can I Google dance you?" pick up line) and the SEO Babe and Hunk of the night. Arrghh let's not talk about that haha. Congratulations to the winners!
As the SEO event was winding down, the bloggers arrived from their meeting downstairs at Starbucks. It was a fun-filled evening celebrating Abe's birthday and I might say, you should watch how Abe celebrated his party (well... no one has dared to upload the video yet...). And next week... Galera!
(7) High School Musical, the play (February 24)
Watched High School Musical at Megamall with Miguel, Jaja and Janice. The play was okay, just like watching the movie, but I think the stage was too small for all those people to be on it, the sound system was definitely not good and the singers were a bit hoarse already. Tsk tsk tsk.
(8) Party!
Fr. Edward Diviny, C.P. is here for a visit, so my Mom invited neighbors and my friends (yup she did the inviting) to party at home. I arrived just in time and had to do the beso-beso rounds with all my Titos and Titas. (I think they still all see me as a 4-year old...).
It was a good thing my Mom invited my friends to come over. I haven't spent any time with my friends for the past few weeks because I've been travelling. Well, my Mom didn't invite them to hang-out with me she wanted us to sing for Fr. Edward, but we only managed 1 song since we had 2 major voice groups missing. Anyway, I realized I missed them a lot and that it's really different when you're with people you grew up with.
I've been on the run, online and offline the whole week and a half. And because of that my muse ran away after I blogged about the Google job openings.
A rundown:
(1) E-Services Philippines (February 15 & 16)
It's been a long time since I actually stayed in a booth for an event. I used to handle the events at DPC Yellow Pages, but I gave it up because my boss asked me if there was something I wanted to delegate to someone else. Since events do take a lot of time and effort I gave it up so I could concentrate on doing other nerdy stuff. And so I found myself lugging away my red luggage bag and the banner stand an hour before opening time. And so, there I was, for 2 days holding the fort all by myself. Thank God some Google Advertising Professionals dropped by. Thanks also to Donald and Jay for lunch! And Ely and Jay for helping me with my stuff during egress.
(2) Christian Bautista Sings Josh Groban (February 16)
After the show and some kwentuhan with Ely, Jay and I proceeded to the Josh Groban "Awake" album launch. I was again a "PA" and enjoyed watching Christian Bautista render Josh Groban songs. Check out this video.(3) Internet and Mobile Marketing Association (IMMAP)
Attended the IMMAP general membership meeting where I was inducated as an associate member. I didn't really know which committee to join. Mon Duremdes wanted me in the membership and meetings committee, while Mike Palacios wanted me to join him in education and research, I wanted to sign up under Manny's annual conference and awards committee, but after fixing up the membership list I saw there were a lot of volunteers already. So I signed up in 2 committees: membership and meetings (quite easy to do) and education and research (ahhh a challenge!). Anyhoo, IMMAP's got loads of planned activities. Abangan!(4) Putting Your Business Online Seminar (PTTC)
It is always a joy for me to give seminars, even though I'm bulol most of the time and I feel I talk a mile a minute (and hopefully my audience does pick up something)... well it's something I enjoy. Thanks to Jeffrey Gumasing of the Philippine Trade Training Center for inviting me. Sa uulitin!(5) SEO Philippines Ituloy-Angsulong Awards Night and Abe's Birthday Bash
Something really funny happened on my way to Metrowalk. I found it strange that the cab driver spoke in English. I thought he was just sowsi, so I replied to him in English as well. When we were going down the bridge near Metrowalk I commented, "Haaay salamat nakarating din!" (traffic was sooo heavy!). And then he laughed out loud and said he thought I was pure Chinese because I was wearing a cheongsam shirt. Now I understand why I'm always mistaken to be Singaporean/Malay.
Anyway, good thing I left a bit early. It took me an hour and a half from Paranaque to get to Metrowalk. Upon arrival some bloggers, Jayvee, Gail and Marc etc. were already there looking for a table at Starbucks. They were there to do some planning for the Philippine Blog Awards. I was surprised by Jun's arrival. He flew in just to attend the Ituloy-Angsulong awards night. I hang-out for a while until Marc asked me to go up to Phi Bar since the program was about to start.
I saw a lot of familiar faces during the event. Janette and Abby joined me at my table, Jun and Dennis, both from Davao, Zaldy and Marhil who I met during the Blog Parteeh, Gwen, Ely (as host), Eli (from EYP days) and Jill showed up with her Yehey goodies. And finally meeting some people in person, Benj and Mike. Marc then awarded about PhP300,000 worth of prizes. The evening was made more interesting with games like the Best Pick Up Line (congrats Benj for the "Can I Google dance you?" pick up line) and the SEO Babe and Hunk of the night. Arrghh let's not talk about that haha. Congratulations to the winners!
As the SEO event was winding down, the bloggers arrived from their meeting downstairs at Starbucks. It was a fun-filled evening celebrating Abe's birthday and I might say, you should watch how Abe celebrated his party (well... no one has dared to upload the video yet...). And next week... Galera!
(7) High School Musical, the play (February 24)
Watched High School Musical at Megamall with Miguel, Jaja and Janice. The play was okay, just like watching the movie, but I think the stage was too small for all those people to be on it, the sound system was definitely not good and the singers were a bit hoarse already. Tsk tsk tsk.(8) Party!
Fr. Edward Diviny, C.P. is here for a visit, so my Mom invited neighbors and my friends (yup she did the inviting) to party at home. I arrived just in time and had to do the beso-beso rounds with all my Titos and Titas. (I think they still all see me as a 4-year old...).
It was a good thing my Mom invited my friends to come over. I haven't spent any time with my friends for the past few weeks because I've been travelling. Well, my Mom didn't invite them to hang-out with me she wanted us to sing for Fr. Edward, but we only managed 1 song since we had 2 major voice groups missing. Anyway, I realized I missed them a lot and that it's really different when you're with people you grew up with.
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